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search Join the club CONTACT All articles About us DESIGNERS CONCEPTSTORE CONCEPTSTORE All articles About us FOR DESIGNERS +33 7 75 75 35 74 hello@localloo.com JOIN THE CLUB welcome to Localloo A space for independent design — the people behind it, the ideas that shape it, and the beauty of doing things differently. Here you’ll find stories of makers, guides to discovering them, and insights into the processes and values behind their work. Slow down, look closer, and connect with design that carries meaning. Conceptstore The 2026 Christmas Gift Guide: Thoughtful Presents from Local Brands What to gift to someone who has everything? Our guide will help you choose unique gifts from local brands that are sure to be remembered. We’ll show you how to select a gift that will delight even the pickiest recipient and immediately offer specific options to make your choice easy and confident. A discount is not free: someone pays with margin, quality, or waste. We explore why the Black Friday phenomenon is dangerous for both small brands and consumers, and how it can be replaced. Black Friday: what if the biggest sale of the year actually costs us more than we think? Do we need ethical brands? Consciousness without being preachy: what is an ethical brand and how does it affect us — plus an honest selection of those we can trust. They don’t follow fashion. They make it change. Who’s on the CFDA 2025 list: independent names, global voices How Ideas Become Legends: Secrets of Fashion’s Greatest Houses All great brands were once local. From the basements of London to the runways of Paris — stories that inspire you to believe in your own “possible.” How to choose jewelry? This short guide saves money and nerves: we break down which shapes are comfortable, which metals and finishes are truly durable, how not to get the size wrong, and what to ask a seller in 30 seconds. During Paris Fashion Week, the names of giants like Dior, Chanel, and Saint Laurent usually take the spotlight. But beyond the main runways, there’s a vibrant world where independent and local designers are showing where fashion is truly headed. Here are the ones to know right now. Paris breathes anew: independent fashion setting the tone 5 Techniques from Paris Fashion Week Collaborations That Local Brands Can Use 5 ideas from Paris Fashion Week collaborations that can help local brands create meaning, not noise — and turn craftsmanship into strategy. Before there is gold, there is a vision. Not a trend. Not a moodboard. But a flash — a childhood echo, a scent in the air, the curve of a branch, the silence of marble. What inspires jewelry designers? Europe in Detail: Fashion, Made Local Where does fashion speak more softly, yet closer to people? Six local movements from across Europe, where craft, meaning, and form create a personal style. Why Choose Independent Artists? Tired of sameness? Let’s look where stories live — in pieces made by hands, not machines. Choosing independent artists means wea...